Jony Ive confirms he’s working with Sam Altman on a secret project

Rumors emerged last year of a collaboration between former Apple designer Jony Ive and OpenAI CEO Sam Altman, but the two have until now kept quiet about it. In a profile by The New York Times that was published this weekend, though, Ive confirms his company LoveFrom is leading the design on an AI product being built with Altman. Also on board are Tang Tan and Evans Hankey, both of whom held big design roles at Apple.

There’s so far a team of about 10 employees involved with the project, based in a San Francisco office building that’s one of several properties Ive has purchased on a single city block, according to the Times. But we still don’t know much about the product they’re working on. The report describes Tan and Hankey wheeling chairs between the LoveFrom properties that were “topped by papers and cardboard boxes with the earliest ideas for a product that uses A.I. to create a computing experience that is less socially disruptive than the iPhone.”

Since Ive left Apple in 2019 to start LoveFrom, the design firm has worked on a typeface and even a red clown nose, but we haven’t seen much in the way of hardware — just that $60,000 turntable. While an AI product seems to be on the horizon, there’s currently no timeline for when it’ll make its debut.

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