LeBron James helps GMC pitch its Hummer EV in a Super Bowl ad

GM thinks it has a simple way to drum up hype for its future GMC Hummer EV: give it the kind of celebrity endorsement that sports fans would notice. The brand is airing a teaser commercial during the Super Bowl (in the third quarter for US viewers)...

from Engadget RSS Feed https://ift.tt/3b43bQR